“To preserve, protect and promote the cultural heritage
resources of the Muscle Shoals region.”
The mission of the Muscle Shoals National Heritage Area (MSNHA) is to promote cultural tourism by education, preservation and conservation of the heritage and culture of the six counties within the designated area. MSNHA seeks to inform, educate, develop and interpret visitor-ready sites, create living history experiences and chronicle the evolution of the area's landscape as well as extend these opportunities to the largest audience possible.
MSNHA's three themes are music, Native American heritage, and the Tennessee River.