Mission
“Present, preserve, and promote the cultural heritage
resources of the Muscle Shoals region.”
The mission of the Muscle Shoals National Heritage Area (MSNHA) is to promote cultural tourism by education, preservation, and conservation of the heritage and culture of the six counties within the designated area. MSNHA seeks to inform, educate, develop, and interpret visitor-ready sites, create living history experiences, and chronicle the evolution of the area's landscape, as well as to extend the opportunities to the largest audience possible.